May 23th, 2011, New York – Accessories Magazine – May 16, 2011 – News Flash – Item of the day – Bella Borz Alizee belt & pouch – “It’s a belt, it’s a bag, it’s… Bella Borz [..]”
Follow the link to view the full story : http://www.accessoriesmagazine.com/newsletter/items/
DESIGNER: BELLA BORZ
WHERE: ACCESSORIES Magazine (www.accessoriesmagazine.com)
WHEN: May 16th, 2011
STORY: News Flash – Item of the Day
WHAT: ALIZEE beige belt & pouch with gold hardware
RETAIL PRICE: $285
“LIKE” Bella Borz on Facebook: http://www.facebook.com/pages/Bella-Borz/184217644926225
FOLLOW Bella Borz on Twitter: @BellaBorz
Bella Borz supports Explore Network
Agatha bag is auctioned at Explore School’s Annual Fundraiser on May 11, 2011
New York, NY – On May 11, Bella Borz participated at Explore School’s annual fundraiser that took place at the Galapagos Art Space in Dumbo, Brooklyn. The purpose was to benefit Explore Network’s two schools, Explore Charter School and Empower Charter School that serve students in under-served communities to ensure they have the critical thinking skills and academic abilities they need to succeed in a college preparatory high school.
“Excellent public education should not be a privilege, awarded to some children, based on the circumstance of where they happen to be born. I am a firm believer that demographics should not determine a child’s destiny. I was very lucky to have the opportunity to study using scholarships and my own life improved greatly after getting my degree. Education opens doors for a better life. It is the beginning of a better society and a more humanitarian world.” Emilce Borz, designer of Bella Borz, explains.
Emilce donated Bella Borz’s popular and highly coveted Agatha bag in navy blue with a white pouch. The bag was auctioned starting at the original retail price.
With the everyone’s support, over $36,000 was raised, a 300% increase from last year’s event.
ABOUT BELLA BORZ
BellaBorz is a line of contemporary, top quality leather handbags meant to shake up what has always been a quiet accessories category. Pairing her creativity and design expertise with Derek’s (her husband and CEO) strong business acumen, Emilce Borz founded Bella Borz handbags in 2010. Inspired by modern architecture, the designs are neutral, clean and well-defined with unexpected bold stripes of color. The main innovation of the line is a removable pocket that becomes a clutch bag; a smaller bag that is functional and practical. It is also collectible, exchangeable and fun. The larger bag is a 24-hour carryall. Bella Borz handbags are made in the heart of the fashion district in New York City; a city that has given Emilce so much opportunity in business as well as in life.
ABOUT EXPLORE SCHOOLS
Explore Schools’ mission is to create and support a network of K-8 public schools in under-served communities that provides students with the academic skills and critical-thinking abilities they need to succeed in a college preparatory high school.
T R E N D R E P O R T
Since the launch of her first collection for Spring 2011, Bella Borz has managed to captivate the attention of the fashion industry with her easy-to-wear, distinct and innovative designs.
For Fall/Winter 2011, Bella Borz is proposing minimal, edgy and sophisticated styles that are in sync with the season’s trends.
For Fall 2011, the most fashionable girls will start their wardrobe off with a clutch. The clutch is back in a big way for day or night. The smaller it is the hotter it is.
On the contrary to the classic clutch bag that has tiny room for your necessities, the Bella Borz AMELIE envelope clutch can hold your credit cards, keys, lipstick and personal technology. The perfect marriage of function and form.
The turnlock closure gives it a classic style with a refined beauty that will never age. It’s your “go to black dress” that never ceases to impress!
STRUCTURE & ORDER
After seasons of unstructured bags and totes, it was about time to see some structure in the bag world.
Designers proposed office-worthy bags that will look even better on the weekend, making mid-sized structured carryalls the investment piece of the season.
The ALBA from Bella Borz mixes and matches with both dressy and casual outfits, which is very versatile and savvy!
The belt-purse was one of the stronger styles that designers presented for 2011.
Bella Borz proposes ALIZEE, a belt that comes with a pouch as a separate accessory that can be detached, interchanged or held solo.
ALIZEE is made out of high-quality Italian leather and sits higher on the waist creating a sophisticated shape.
Wear it with a flowy, maxi dress, high-waisted tailored or flared pants or a clean minimal cocktail dress for evening, perfect for storing your credit card and lipstick.
THE EASY WEEKENDER
The weekender bag was a staple at Fall runways. Designers showed structured bags large enough for a weekend in the Hamptons or at your boyfriend’s.
The ASPEN bag from Bella Borz comes with a separate shoe compartment and a detachable shoulder strap making it easy to carry while looking stylish.
THE TAILORED CITY TOTE
Tailored shapes were not only seen in clothing for Fall as handbags also paired timeless silhouettes with fun, feminine touches.
Inspired by the chic curriculum, ADRIANA provides perfect balance between elegance with contemporary style.
It comes with great storage sections and double handles making it already a winter work or weekend favorite!
Every Fashion season, handbags are recreated & reinvented.
Bella Borz’s Spring/Summer 2011 collection is offering the latest trends for all modern day fashionistas…
Spring ensures a much more feminine color palette with white and creamy hues
that look perfect for bright and sunny spring-time looks.
Bella Borz provides classic structure and function.
In creamy colors and lighter hues, this spring collection is airy
and light yet still provides that same sense of versatility.
Get the look: BB5 Vault bag + 2D clutch, Retail $500
SS2011 highlights the current trend for
the vertical and horizontal color-blocked look.
Color blocking on neutral shades of white and
grey embraces the Spring.
Everyone is doing it this season. So should you!
Get the look: BB4 Mini bowling bag + envelope clutch, Retail $475
Bright colors draw all the attention this season.
Vivid yellow, striking fuchsia and electric blue
will definitely put you in the spotlight…
Get the look: BB1 Smart Bag + wallet clutch, Retail $398
THE MID-SIZED SATCHEL
Fashion weeks showed a marvelous mix of more structured handheld silhouettes this season.
Mid-sized satchels in soft leather with two top handles and a lock closure are the most sought after.
With relaxed and dressy-casual designs, the mid-size handbag trend is just getting started…
Get the look: BB3 Structured zipper bag + round clutch, Retail $423
THE DAYTIME CLUTCH
The daytime clutch was seen on almost every runway in soft, structured
and smooth leather in eye-catching bright or multi-color hues.
The size is large enough to hold a small wallet, keys and lipstick.
Easy to hold, the daytime clutch is the practical handbag choice
for Fashionistas on the go…
Get the look: Clutches, Retail $88-$123
To learn more about Bella Borz, please visit their website at: www.bellaborz.com
For press and sales inquiries, please contact Sandrine at 212.564.5140 or via email at: firstname.lastname@example.org
New York, December 2, 2010 – Bella Borz, a newly launched line of innovative design leather handbags, is already creating a buzz among fashion editors and modern day fashionistas.
Inspired by contemporary architecture, urban chic style, art and culture of New York Lifestyles and fashion icons of past eras, each piece is a statement of expression and individuality.
Emilce Borz is proposing neutral, pure, well-defined designs with unexpected pops of color. “I am a woman that works for women. I work for the pursuit of style, design and uniqueness. When you wear a Bella Borz handbag, you will definitely be noticed” explains the designer
The handbags are made in the heart of the fashion district in New York City with top quality materials, 100% Italian leather with sturdy fabric interiors and metal zippers.
INSPIRATION - Wit and playful sophistication are hallmarks of Bella Borz. Inspiration is drawn from cosmopolitan images and metropolitan scenery from New York City and Miami. The designer finds significance in the unpredictably elegant elements of everyday life, bringing a graceful and exuberant approach to style and living. Menswear-inspired neutral colors are fused with punches of bright, bold, unexpected colors in shades of bright green, pink and purple infusing energy into the design. Imitating the diverse architectural styles of the New York City, each handbag comes in a different shape and size forming an alluring assortment of structures and shades.
PHILOSOPHY – The philosophy behind the brand is to create handbags that women can use on a daily basis as they run their busy lives, while being extremely stylish and comfortable. Handbags that celebrate femininity and focus on functionality. The designs move seamlessly from work to weekend, keep clutter organized and never weigh you down.
SS2011 - Emilce’s first collection is called Fuse. A strong sense of personal style and a passion for color set the tone of the line which comprises of five different styles meant to shake up what has always been a quiet accessories category. The main innovation is a removable pocket that becomes a clutch bag; a smaller bag that is functional and practical; it is also collectible, exchangeable and fun. The larger bag is a 24-hour carryall with customized hardware that allows pockets to detach easily. As modish and minimalistic looks take hold this season, Fuse presents itself as a key statement, spicing up women’s ensembles.
DESIGNER BIOGRAPHY - Emilce Borz aims to make a statement in the demanding US fashion scene. With her distinctive, bold and contemporary handbag designs, she reaches to modern day chic city girls looking to stand out in the crowd.
Pursuing a career in design, Emilce earned a degree in Graphic Design at The School for Superior Design and later, a degree in Communications from The National University of Argentina. At the age of 25, she moved to New York and where she received a Masters in Communication Design from Pratt University.
After a successful career as a Packaging Designer for high-end beauty companies in New York City (where her work has been nominated for several FIFI awards, known as the Oscars of the Fragrance Industry), she decided to apply her vision into innovative handbag designs, reflecting the cultures of her native Rosario, Argentina and Latin America, though dynamic color combinations and diverse shapes and patterns.
Dividing her time between Manhattan and Miami, Emilce draws inspiration from the uniqueness of women from these cities. “New Yorkers are daring, original and know how to make a statement, while Miami women know how to draw attention and command the scene. Bella Borz handbags combine the bold and contemporary elements of New York with the ‘look at me’ attitude of Miami” Emilce says.
Bella Borz handbags are manufactured in a women-owned factory in New York, where the best, the new and the eclectic blend harmoniously.
Emilce currently resides in New Jersey with her husband Derek, co-owner and International Sales Director of Bella Borz handbags.